Sari Roti History: How Indonesia's Biggest Bread Maker Grew
Sari Roti history: how the PT Nippon Indosari Corpindo bread brand began in 1995, opened factories across Indonesia and listed on the stock exchange.
Who doesn't know Sari Roti? Practically everyone in Indonesia, from every walk of life, knows this bread brand as "Indonesia's bread." Sari Roti is a trademark of PT Nippon Indosari Corpindo Tbk, one of the country's bread manufacturers. The company was founded in 1995 and began operating in 1996, making sweet bread and sliced white bread. Since then it has grown significantly. So how did Sari Roti start, and how has it developed? Here is the story.
History
As noted above, the history of Sari Roti goes back to 1995. That year a foreign investment company called PT Nippon Indosari Corporation was established. In 1996 it began commercial operations, making bread under the Sari Roti brand, and it opened its first factory in Cikarang, West Java.
As the company grew and demand for Sari Roti bread climbed, PT Nippon Indosari Corporation raised its production capacity in 2001 by adding two more machine lines, one for sliced bread and one for sweet bread. In 2003 it changed its name to PT Nippon Indosari Corpindo.
Demand for the company's products kept rising across Indonesia, and in 2005 PT Nippon Indosari Corpindo began operating a new factory in Pasuruan. In 2008 it opened its third factory, again in the Cikarang area of West Java.
Going Public on the Indonesia Stock Exchange
Two years later, on June 28, 2010, the company held its initial public offering on the Indonesia Stock Exchange (BEI). Its ticker code is ROTI.
After listing, PT Nippon Indosari Corpindo expanded to more parts of Indonesia. One sign of this was the opening of two new bread factories, in Semarang and Medan, in 2011. A year later Sari Roti opened its sixth factory in Cibitung, West Java. It also added one more bread-making machine at each of its three earlier factories, in Pasuruan, Semarang and Medan.
After adding those units, in 2013 Sari Roti opened new factories in Makassar and Palembang. The main purpose was to meet market demand in Sulawesi and Sumatra. A year after that, in 2011, the country's largest bread maker also started up two double-capacity factories in Purwakarta and Cikande.
Adopting ISO Standards
As a company serious about product quality, Sari Roti began applying ISO standards once it had opened factories across Indonesia. In 2015 it put ISO 9001:2008, the quality management system standard, and ISO 22000:2005, the food safety management system standard, into practice at its Cibitung, Cikarang, Cikande, Purwakarta and Semarang factories.
That is the history of Sari Roti in brief. Nippon Indosari Corpindo says it is committed to keep meeting consumer demand by maintaining and raising the quality of its products.
