Paid Ads vs Paid Promote: The Difference in Digital Marketing
Paid ads vs paid promote: one runs through ad networks such as Google and social media, the other through influencer accounts. Compare targeting and risk.
Paid ads and paid promote are two terms you hear all the time in digital marketing, and they often confuse beginners in the field. It is not only beginners: new business owners taking their first steps into online advertising get a headache too. So what is the difference between paid promote and a paid ads service? Here is the rundown!
What Are Paid Ads?
Paid ads is another name for paid advertising. As the name says, the person running the ads has to pay an amount of money to the advertiser. The payment strategy or scheme varies widely and depends on the ads the client requests, along with the package and agreement made with the advertiser.
So who is the advertiser here? They are the owners or providers of a digital network that can raise the profile of your content so more people get to know it. Paid ads come in many types, and you can use Google or social media. The choice depends on the goal you want.
This step is also quite effective at raising traffic to the site you are developing. If your site was not at the top of Google before, paid ads will get it clicked often. As a result, you get high-quality traffic, which has a positive effect on raising awareness of your brand.
A paid ads service also lets users set more specific targets. The audience reached by these ads is highly relevant to the brand you promote. The audience analysis covers keywords, location, demographics, interests and more. That way, you get more conversions.
Read also: Why You Need an Internet Marketing Service in Business
What Is Paid Promote?
Unlike paid ads, paid promote is a digital marketing strategy that uses a social media account that already has high engagement. Your ad will not show up in search engines, on websites or on social media explore pages. It appears in the stories or posts of the account that offers paid promote.
Accounts that usually offer paid promote are celebgrams (Instagram celebrities) or influencers. The ad material or content usually comes from you, and the account manager only posts what you ask for. This method is chosen a lot now because influencers and celebgrams have many followers.
That way, the ad appears on the feeds of the people who follow them. However, paid promote is actually riskier than a paid ads service, because you have to make sure the account you pick has high engagement and matches the target market you want to reach.
From this comparison, you can see that paid promote is run by an account, while paid ads are run by a digital network provider. The two also work differently. So consider carefully which one best fits the goal you want to reach this time.
WEBARQ, one of the digital marketing agencies in Jakarta, has experience running digital ad campaigns, including paid ads. You can see WEBARQ's full profile here.
